Public Event
Ticketing
Welkom kiosks
Organizer area
Issue 1
Avoid queues of visitors outside the exhibition center.
Issue 2
Communicate with visitors who purchase their tickets online or on site during the event to prepare the next edition.
The International Motor Show is a public exhibition welcoming thousands of visitors and 200 exhibitors on the theme of cars and motorcycles. One of the issues of the organizing team was to avoid queues of visitors outside the exhibition center. Communicating with visitors who buy their tickets during the event to prepare the next edition is also an issue to which we respond.
Defined to meet the issues
1
Reduce visitor waiting time at event entrances.
2
Create a visitor database containing their contact information.
Maxime Ramet - DG Sport
Employed to ensure the smooth running of the event
The event welcomed thousands of visitors to the Luxembourg exhibition center, divided between the north and south entrances of the park. The welcome of visitors had to be sufficiently fluid to avoid queues forming.
Increase the number of welcome stations
The number of welcome stations was increased by installing 8 self-service kiosks, located at the two north and south entrances to the exhibition center. The vast majority of visitors wanting to buy tickets on site used these kiosks independently.
A single queue for access to several kiosks
The implementation of a single queue ensured a continuous flow of people at the self- service kiosks. This arrangement has been designed so that in case of a problem at one of the terminals, the line can continue to become empty.
Encourage the purchase of tickets via exterior signage
Posters were hung outside the exhibition center so that visitors could purchase their tickets via their smartphones before even entering the building. In this way, visitors used their phones to scan the QR code on the exterior posters. The event ticket office was then displayed on their smartphones, which allowed them to pay for their entries online, collect their tickets from their mailboxes and directly go to the show access control.
Information relating to visitors may have been collected by the organizer, in accordance with the General Data Protection Regulations.
Collection of data during online purchasing and on-site sales
The contact information that was entered by the visitor when purchasing their tickets online is as follows: name, first name, email address, telephone, country, postal code, language. The information that was requested from the visitor when making their purchase on site is as follows: email address, country, postal code, language.
Only information for which visitors have given their consent could be collected. For this, an opt-in system via a check box informing the visitor of the purpose of processing their data has been set up on the ticketing payment page.
Database accessible from the Organizer Area
Visitor data was automatically sent back to the Organizer Area once visitors gave their consent. The organizer was able to have access to a database updated with each new consent, and downloadable in an Excel file.
Obtained in a few figures
Visitor entrances
No waiting
For visitors who have previously purchased their tickets online.
Between 10 & 15 minutes
Maximum waiting time during peak hours for on-site purchases.
Database
5372
Email addresses collected with consent.
